We create a long term engagement with customers that cannot be realized by
solely relying on advertisements and traditional customer attraction strategies.
We create an outstanding service and brand experience by harnessing data and contents.
Through providing these services and experiences to our customers
we improve LTV and support continuous sales improvement.
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COMMUNICATION DRIVEN
BUSINESS DEVELOPMENT
Business Strategy Planning/Implementation Support
Are you starting to feel the limit of marketing strategies focused only on advertisement and customer attraction? We aim to build a continuous and long term engagement with customers that cannot be built by depending on traditional strategy such as search interlocking advertisement.
By focusing and centering on digital domain technologies, we will provide marketing and public relations strategies that will cultivate products and brand value that will be loved by many.
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LONG ENGAGEMENT
Customer Development / Acquisition
Due to the prevalence of smartphones and SNS, touch points with consumers now range from real to digital. What kind of channel should be constructed and which kind of communication measures are effective? To this endless question, we derive a customer-driven optimal solution from empirical data and consumer’s voice.
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LOYALTY
Customer Education
In this day and age where lifestyles and personal preference are so diverse, mass communication sometimes can be inefficient. However, by utilizing DMP, we are capable of creating a communication method that is tailored to suit each customer. By focusing on analytical data and contents, we design a loyalty strategy that is efficient and customized for each customer status.
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Support for business strategy planning and implementation
Are you starting to feel the limit of marketing strategies focused only on advertisement and customer attraction? We aim to build a continuous and long term engagement with customers that cannot be built by depending on traditional strategy such as search interlocking advertisement.
By focusing and centering on digital domain technologies, we will provide marketing and public relations strategies that will cultivate products and brand value that will be loved by many. Our company has an extensive knowledge and experience in integrated communication business; we are familiar with many means of communication that we can utilize.
Advising from a media neutral perspective, we are capable of working with a wide range of business strategies from branding to direct marketing as well as story creation by using stocked contents and data or Omni channel strategy, making the most optimum choice for the business. We will make recommendations for mid and long term strategy as well as supporting activities during implementation of said strategy.
Customer Development / Acquisition
Due to the prevalence of smartphones and SNS, touch points with consumers now range from real to digital. What kind of channel should be constructed and which kind of communication measures are effective? To this endless question, we derive a customer-driven optimal solution from empirical data and consumer’s voice.
For example, we develop a campaign site and link it with EC site, store front and SNS.
We do not rely on the existing media. Rather, we design an optimal content marketing strategy based from a channel neutral view point and line it up with “purpose-built channel strategy”. This strategy will be consistent from engagement to market sharing, providing a user experience that intersects various media channels and results in forming a continuous relationship with customers.
Customer Education
In this day and age where lifestyles and personal preference are so diverse, mass communication sometimes can be inefficient. However, by utilizing DMP, we are capable of creating a communication method that is tailored to suit each customer. By focusing on analytical data and contents, we design a loyalty strategy that is efficient and customized for each customer status.
Our loyalty strategy is not limited to simple customer lock-in.
We have a CRM and sales plan scenario that outlines how to foster customer loyalty. We build a consumer network that centers on the customer which will further help accelerate customer-driven strategy. Additionally, we will contribute to customer development by means of a variety of approaches including MD planning which is based on our wide-ranging mail order business knowledge.
* DMP= Data Managing Platform